Resources

What's Selling, Trends, and Tips / November 2024

Top Clothing Brands

  1. Lululemon – Known for its high-quality activewear and athleisure pieces. Lululemon items, especially leggings, sports bras, and jackets, remain in high demand.
  2. Nike – Always in demand, particularly for its athletic wear, sneakers, and active lifestyle items.
  3. Aerie – Popular for intimates, loungewear, and swimwear. Aerie's body-positive messaging and high-quality products have earned it a loyal following.
  4. Free People – A bohemian-inspired brand with a strong following for casual, vintage-inspired, and festival-style clothing.
  5. Anthropologie – Known for its eclectic mix of dresses, tops, and accessories. Items like dresses and blouses often perform well.
  6. Madewell – Popular for denim, but also for its casual-chic style with a variety of tops, sweaters, and accessories.
  7. Everlane – Known for minimalist, high-quality basics and ethically made items. Everlane has a loyal customer base, especially for their clean-cut style.
  8. Revolve – A go-to for trendy, high-end pieces. Revolve's dresses, jumpsuits, and stylish tops are consistently popular.
  9. Urban Outfitters – Famous for its trendy, youthful aesthetic, Urban Outfitters sees success with vintage-style clothing, casual wear, and accessories.

Top Shoe Brands

  1. Nike – Sneakers and athletic shoes by Nike have a huge resale market on Poshmark.
  2. Steve Madden – Known for affordable yet stylish shoes, including boots, heels, and sneakers.
  3. Dr. Martens – The iconic combat boots are consistently popular in both new and gently-used condition.
  4. Adidas – Sneakers and activewear shoes from Adidas continue to perform well, especially in limited-edition and unique styles.
  5. Birkenstock – Always in demand, especially for sandals and slides, which are comfortable and durable.

Top Handbag Brands

  1. Louis Vuitton – A luxury favorite that retains its value well on the resale market.
  2. Chanel – High-end bags and accessories from Chanel always have a strong resale value.
  3. Coach – Known for its timeless designs and affordable luxury. Coach bags, particularly leather ones, do well in the resale market.
  4. Kate Spade – Colorful, playful designs that are always in demand, from handbags to accessories.
  5. Michael Kors – High-quality, fashionable handbags at a more affordable price point, which continue to perform well on Poshmark.

Top Sustainable & Eco-Friendly Brands

  1. Reformation – Known for stylish, sustainable clothing.
  2. Everlane – Minimalist designs and ethical manufacturing practices.
  3. Patagonia – Highly popular for their outdoor clothing, which is both durable and sustainable.

Top Accessories Brands

  1. Pandora – Their charms and bracelets remain popular in the resale market.
  2. Kendra Scott – Known for its high-quality, trendy jewelry pieces like necklaces, earrings, and bracelets.
  3. Ray-Ban – Classic sunglasses styles, especially aviators and Wayfarers, continue to sell well.
  4. Tory Burch – Known for its handbags, shoes, and accessories, Tory Burch items maintain high resale value.

Trends

Holiday & Gift-Ready Items

November is the time when buyers start looking for giftable items for the holidays. These can include:

  • Luxury Brands – Items from Chanel, Gucci, or Louis Vuitton for high-end gift buyers.
  • Cozy Winter Wear – Things like cashmere sweaters from brands like Everlane or J.Crew.
  • Designer BagsTory Burch, Kate Spade, or Michael Kors bags as holiday gifts.

Vintage and Nostalgic Items

As we head toward the holiday season, vintage fashion and nostalgic items are becoming more popular, especially:

  • Vintage Levi's – Particularly denim jackets and jeans.
  • 90s/2000s FashionJuicy Couture tracksuits, Abercrombie pieces, and Tommy Hilfiger.

Tips

  • Price competitively: Especially during the holiday season, shoppers are on the lookout for deals. Offering competitive pricing or bundling items can help you stand out.
  • Highlight condition: Make sure your listings reflect the true condition of the items—whether they are gently used, brand new with tags (NWT), or vintage. High-quality photos help a lot.
  • Use relevant hashtags: Using seasonal and relevant hashtags like #HolidayGifts, #CozyStyle, or #VintageFinds can help attract the right buyers.
  • Time your listings: List items at the right time for the season, keeping in mind that Poshmark users may start looking for holiday gifts in early November.